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Sunday, February 17, 2019
21 Savage and J. Cole Get Cinematic in New “A Lot” Video

"A Lot," the opener to 21 Savage's excellent late 2018 release i am > i was, is a fairly inarguable highpoint in 21's catalog. From the opening East of Underground sample to J. Cole's guest lines about streaming stats, the track already stands tall among other 21 essentials like "No Heart" and "Bank Account."

Now, days after giving the DJ Dahi-produced track a must-see Tonight Show performance sans Cole, 21 has dropped off the track's official video. Catch that above unless you vehemently oppose the mere thought of enjoying yourself. Aisultan Seitov was in the director's chair for this one. As you'll notice, a third 21 verse previously found on the physical editions of the new album has also been included here.

As 21 explained during a recent album-promoting Breakfast Club discussion, Cole's contributions to this instaclassic came together fairly quickly after a fateful text message. "We always been talking on some big brother, giving me advice on my career shit," 21 said.

The album itself ultimately opened strong enough on the charts to become 21's very first Billboard 200 throne-grabber. Its release was celebrated with an interactive art exhibit in Atlanta dubbed "Motel 21," which gave fans a chance to explore themed rooms while ingesting Ciroc-curated beverages.

This post will be updated.


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